The Associate Product Marketing Manager will lead content strategy, develop diverse content, create sales enablement materials, and collaborate with marketing heads to enhance product positioning and audience engagement.
Role: Associate Product Marketing Manager/Product Marketing Manager
Primary Responsibilities:
- Setting the vision for our content strategy and editorial calendar.
- Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales
- Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage
- Working with the Heads of Marketing to create core product positioning and messaging
- Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
- Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements
- Create customer-facing content along the buyer's journey as well as sales enablement assets.
- Editing and improving writing sourced from teams across the company.
- Manage content calendar for dropthought by working with different stakeholders to develop and publish content.
You can be a great match, if you fulfill the following criteria:
- BA/BS in business or related field; MBA preferred
- 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space
- Outstanding written and verbal communication skills
- Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert
- Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles).
- Understanding of content production processes including design, layout, reviews, and approval
- Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively.
- Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.
Role: Associate Product Marketing Manager/Product Marketing Manager
Primary Responsibilities:
- Setting the vision for our content strategy and editorial calendar.
- Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales
- Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage
- Working with the Heads of Marketing to create core product positioning and messaging
- Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
- Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements
- Create customer-facing content along the buyer's journey as well as sales enablement assets.
- Editing and improving writing sourced from teams across the company.
- Manage content calendar for dropthought by working with different stakeholders to develop and publish content.
You can be a great match, if you fulfill the following criteria:
- BA/BS in business or related field; MBA preferred
- 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space
- Outstanding written and verbal communication skills
- Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert
- Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles).
- Understanding of content production processes including design, layout, reviews, and approval
- Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively.
- Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.
Standard
Top Skills
B2B Content Marketing
SaaS
Bahwan CyberTek Chennai, Tamil Nadu, IND Office
148, Rajiv Gandhi Salai(OMR), Okkiyam Thoraipakkam, , Chennai, India, 600 097
Similar Jobs
Aerospace • Digital Media • Information Technology • Internet of Things • Mobile • Software
Coordinate maintenance and repair of aircraft systems, interpret technical documents, and support troubleshooting efforts while ensuring regulatory compliance.
Top Skills:
Ip NetworkingLinuxMS OfficeWindows Operating Systems
Aerospace • Digital Media • Information Technology • Internet of Things • Mobile • Software
Coordinate maintenance and repairs of the Intelsat WiFi system on aircraft, ensuring compliance with regulations and providing technical support.
Top Skills:
Ip NetworkingLinuxMS OfficeWindows Operating Systems
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
The role requires expertise in PostgreSQL and Oracle database management, supporting upgrades, migrations, and backup strategies, as well as mentorship of junior engineers.
Top Skills:
AnsibleBashOraclePerlPostgresPythonTerraform
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
