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Mitsogo

Marketing Automation Specialist

Posted 4 Days Ago
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In-Office
Chennai, Tamil Nadu, IND
Mid level
In-Office
Chennai, Tamil Nadu, IND
Mid level
The Marketing Automation Specialist will manage global demand generation campaigns by building email sequences, configuring automation in HubSpot, ensuring messaging accuracy, and monitoring lead flows and database hygiene.
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About Hexnode

Hexnode is a Global leader in Unified Endpoint Management (UEM), trusted by over 100 countries and managing millions of devices worldwide. With a rapid pace of innovation, we have established ourselves as a dominant force across Apple, Windows, Android, macOS, Linux, and tvOS.

Why Hexnode?

Hexnode is a rare combination of global scale, product excellence, and startup-level velocity. We operate in a mission-critical category—supporting organizations that rely on secure, reliable device management every single day. Joining Hexnode means stepping into a company in hyper-growth mode. With millions of devices under management and 100+ annual feature releases, you will have the opportunity to shape the next phase of a category-defining platform.

Role

We are looking for a Marketing Automation Specialist to manage the technical execution of our global demand generation campaigns. You will be the hands-on expert responsible for building inbound/outbound email sequences, managing lead flow, and ensuring our messaging reaches the right audience through HubSpot, Outreach, and Reply.io. This role is perfect for a data-driven marketer who enjoys the technical side of "how" a campaign actually runs.

Responsibilities
  • Sequence Design: Build and launch sophisticated email sequences for inbound and outbound leads using Reply.io, Outreach, and Campaign Monitor.
  • Automation Setup: Configure triggers, delays, and branching logic within HubSpot to ensure timely and relevant communication with prospects.
  • Messaging Accuracy: Ensure all emails, landing pages, and assets are correctly formatted, personalized, and functional before launch.
  • Lead Flow Monitoring: Daily management of lead queues to ensure prospects are moving through the funnel without technical hitches.
  • Scoring Implementation: Execute lead scoring rules to help the Sales team identify the most engaged prospects.
  • Database Hygiene: Perform regular audits of our marketing database to ensure lead information is accurate and compliant with global standards (GDPR/CAN-SPAM).
  • Tracking & Reporting: Monitor campaign performance (open rates, CTRs, conversion rates) and provide actionable insights to the broader marketing team.
  • A/B Testing: Regularly test subject lines, email copy, and CTA buttons to optimize engagement within our automated workflows.
Required Experience & Expertise
  • 3 + years of hands-on experience in Marketing Automation or Email Marketing, ideally in B2B SaaS.
  • Solid experience with HubSpot, Outreach, or Campaign Monitor. Familiarity with Reply.io is a strong advantage.
  • A strong understanding of how different marketing tools "talk" to each other and an obsession with process accuracy.
  • Ability to work closely with Content and Sales teams to turn ideas into functional automated campaigns.
  • Direct experience working within Salesforce to manage lead views and reporting.
  • Experience managing or troubleshooting the HubSpot-Salesforce integration (field mapping, sync errors, lead routing) is a huge plus.

Hexnode is an Equal Opportunity Employer. We welcome and encourage candidates of all backgrounds, identities, and experiences to apply.

Mitsogo Chennai, Tamil Nadu, IND Office

9th Floor, DLF IT Park Block 1B, Mount Poonamallee Road, Manapakkam, , Chennai, Tamil Nadu, India, 600089

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