This role involves supporting marketing campaigns, collaborating with teams to create promotional content, managing budgets, and following cultural trends to engage audiences effectively.
Job Summary
This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. The incumbent supports the conceptualization and execution of promotional campaigns and channel branding materials. The role involves developing creative briefs, coordinating with design and promo teams, and ensuring consistency in messaging and brand tone.
About the Team
The marketing team is responsible for driving viewer engagement and promoting the channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on local/national markets and audience preferences, the team creates targeted promotions, media planning, driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Key Responsibilities
- Identifying popular cultural and social trends among the audience and incorporating them into marketing campaigns.
- Collaborating with the programming team to identify marketable content and create marketing plans for new shows and series.
- Identifying target audience segments and developing campaigns that resonate with them.
- Creating and managing budgets for campaigns and ensuring that campaigns are cost-effective.
- Working closely with media buying agencies to secure advertising rates and placements in local Tamil media outlets.
Skills and Attributes for Success
- Good sense of visual esthetics, creative writing and storytelling ability.
- Strong grasp of culture, language and sensibilities.
- Decent understanding of building marketing narratives across trailers, promos, influencer marketing, PR, and other campaign elements.
- Effective collaboration and follow-up skills.
- Proficiency in MS PowerPoint; knowledge of Adobe tools is a plus.
Preferred Education & Experience
- Bachelor’s degree in Visual Communication, Design, or Mass Communication.
- 0-2 years of experience in a creative agency or in-house brand marketing team.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
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