Job Overview:
As a Marketing Data Analyst, your role is to leverage data to help the organization make more informed, strategic decisions related to marketing campaigns and customer engagement. You will collect and analyze data from various sources, develop reports, and provide insights to the marketing team to help optimize marketing efforts and improve overall performance.
Responsibilities:
Data Collection & Analysis: Gather complex data from various sources, analyze it to identify trends and insights, and provide recommendations to enhance marketing strategies and initiatives.
Reporting: Develop and maintain regular reports and dashboards on marketing metrics. Communicate findings and insights to the team and management to assist decision-making.
Campaign Analysis: Measure and analyze campaign and marketing success across various channels and customer segments.
Market Research: Assist in conducting market research to identify new opportunities and monitor industry trends.
Customer Segmentation: Conduct data analyses that lead to actionable insights on customer segmentation and profiling.
Data Quality Management: Ensure data accuracy and consistency and manage data cleansing activities when necessary.
Performance Optimization: Use insights derived from data to suggest tests and assist in the development of new strategies to improve marketing effectiveness.
Requirements:
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree in a related field would be a plus.
Experience: 3+ years of experience in a data analysis role, preferably in a marketing environment.
Technical Skills: Proficiency in statistical analysis, quantitative analytics, forecasting/predictive analytics, multivariate testing, and optimization algorithms. Experience with data visualization and reporting tools (e.g., Tableau). Strong knowledge of Excel.
Soft Skills: Strong analytical, critical thinking, and problem-solving skills. Excellent communication skills to effectively present complex data in a clear manner.
Other: Understanding of data privacy regulations.
Disclaimer: This job description is not an exhaustive list of the skills, efforts, duties, and responsibilities associated with the position. The company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Note: The actual duties and responsibilities may vary depending on the department's needs and the evolution of the role.
Top Skills
What We Do
We understand that the world is already overpopulated with IT consultancies, each offering the same types of services. This is why Uvation takes the role of ‘consultant’ one step further. We don’t just want to provide clients with advice about software and hardware, but rather serve as your comprehensive and strategic IT and security partner.
Modern companies are requiring distinctive IT and security solutions within their niches. We know that meeting these unique needs, through trusted consultation and fully integrated solutions specifically tailored to your budget, is critical for businesses to scale effectively and navigate safely within an ever-transformative digital landscape.
With a physical presence across North America, the EU and the Asia Pacific, we aim to be an end-to-end company that provides transformative services to address the most pressing technology challenges through each department of our business, which we call our focus areas. To meet today’s wide scope of IT and security needs, we’ve created devoted teams and resources to focus on specific sectors like aerospace and defense, the public sector, healthcare and the nonprofit field.
Get Rewarded With Us
By partnering with Uvation, you now get more out of every purchase with Uvation Rewards. Yes, our primary focus is on the success of our clients and their communities by delivering tangible results, not vague promises. In equal measure, we want our clients to get rewarded for investing in the future of their companies and the communities in which they thrive. Every time you invest in your company with Uvation, you now earn back cloud credits, gift cards and loyalty points that can even be converted into cash donations to support the missions of some of the world’s best charities.
Contact us today for a free 30-minute consultation to see how we can provide your company with the full-stack services, innovative products, and pioneering technologies you deserve
