Lead execution of global B2B marketing campaigns across digital channels, track and optimize performance, support SEO/discoverability, collaborate on product GTM and messaging, direct content and assets, coordinate a small marketing team, and improve marketing operations using CMS, automation, and analytics.
Key Responsibilities
• Strategic Contribution & Planning: Support the Director of Marketing in shaping global marketing plans, providing input based on campaign performance, market insights, and execution learnings.
• Campaign Oversight: Lead the coordination and rollout of global marketing campaigns across digital channels (paid, organic, email, events), ensuring timely and integrated execution.
• Performance Management: Track, analyze, and report on campaign performance (KPIs, ROI), providing actionable insights to optimize results and inform future planning.
• SEO / AEO / GEO Alignment: Support the implementation and ongoing optimization of global discoverability strategies across search, answer engines, and generative platforms.
• Product Marketing Support: Collaborate with product and sales teams to help refine messaging, support GTM initiatives, and ensure alignment with global positioning.
• Content Direction: Develop content and marketing assets ensuring alignment with campaign goals, brand voice, and messaging frameworks.
• Team Coordination: Act as a day-to-day lead for execution, guiding Sr. Digital Marketing Specialist and ensuring high-quality, on-time delivery of marketing initiatives.
• Cross-functional Collaboration: Partner with global stakeholders across product, sales, and leadership to ensure marketing efforts support broader business objectives.
• Market & Competitive Insights: Synthesize research and campaign insights to support positioning and marketing effectiveness.
• Marketing Operations Oversight: Ensure effective execution using CMS, marketing automation, and analytics tools, while identifying opportunities to improve processes and efficiency.
Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of marketing experience in B2B marketing, SaaS, cloud, telecom, or technology sectors.
• Proven track record in demand generation and pipeline growth.
• Strong understanding of digital marketing, marketing automation tools, and CRM systems (e.g., HubSpot, Salesforce)
• Experience in product marketing and GTM execution
• Excellent communication, storytelling, and stakeholder management skills
• Analytical mindset with a focus on metrics and ROI
Skills & Competencies
• Excellent written and verbal communication skills
• Advanced knowledge of MS Office suite (especially PowerPoint, Word & Excel)
• Strong collaboration and stakeholder management skills
• Execution-focused with the ability to manage multiple global initiatives
• Data-driven mindset with performance optimization experience
• Working knowledge of SEO/AEO/GEO and digital marketing ecosystems
• Strong project management and organizational skills
• Ability to translate complex technology into clear, customer-focused messaging
• Exposure to global markets (North America, Europe, APAC)
At Tech Data, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.
What’s In It For You?
- Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
- Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
- Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
- Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
- Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
- Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
Don’t meet every single requirement? Apply anyway.
At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!
We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.
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