Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
The Manager – Marketing operations is responsible for end-to-end management of campaign operations and lead processing workflows and should have strong experience in campaign and lead process management. The Manager should be able to efficiently align projects to people and leverage individual strengths and capabilities to contribute to the overall success of both project and people. This position has the scope to learn/strengthen expertise in areas related to data quality and Marketing automation.
Essential Functions (Duties and Responsibilities):
70% [Primary Function]
- Manage end-end Marketing Campaigns in Salesforce CRM
- Project manage Marketing workflows such as campaign list match, Imports, Sales assignment, List Pull, List Suppression, Lead processing, lead validation using web research, etc.,
- Take care of daily production allocation, provide support and guidance to the team in processing daily tickets, engage with stakeholders to get clarification of requests as needed, QA project output and workflows to ensure accuracy
- Handle and resolve stakeholder escalations and provide timely solutions to ensure smooth functioning of the business.
- Work along with the team on Adhoc requests and analysis related to campaign/lead data, identify methodologies to execute the requests and summarize the analysis output to stakeholders.
- Drive daily tasks to successful completion and maintain high levels of productivity, utilization, TAT & accuracy metrics for the team. Maintain daily productivity and performance metrics reports.
- Train and guide the team to analyze huge volumes of data, identify data patterns and evaluate alternatives to solve problems using SQL, Snowflakes and MS Excel.
- Coach, mentor and develop the team to foster a highly spirited work environment.
- Exposure to Marketing automation projects using any Marketing automation tool (Marketo, Eloqua, Salesforce Marketing Cloud, etc.) is preferable.
- Keep abreast of new Salesforce and marketing automation features and functionalities for successful project implementation.
30%
- Ensure strong knowledge management through facilitating process training, and by maintaining updated process documentation and guides.
- Effectively transition new projects/processes as per business requirements. Partner with the extended marketing operations team and stakeholders in US to define new processes and execution methodologies appropriate for the business.
- Create and maintain reports and dashboards to assess and improve KPIs and metrics.
- Initiate projects to improve and optimize the functioning of campaign and lead processing workflows.
Education & Experience Required:
- Bachelor in any stream. Post-graduation in Business management/Marketing/leadership preferable.
- 12+ years’ experience in Marketing operations with strong understanding of Marketing Campaign and lead processing workflows.
- Good understanding of business processes and experience in operations management, preferably Marketing operations.
- Proven expertise in project management, stakeholder management and team management.
- Proven abilities in training, coaching and mentoring team.
- Excellent communication and interpersonal skills.
- Understanding of US healthcare care industry is preferable.
Knowledge & Skills:
- Campaign operations management using Salesforce CRM.
- Exposure to Marketing automation tools such as Eloqua, Salesforce Marketing cloud.
- Intermediate/advanced MS Excel and MS SQL skills with good hands-on experience is mandatory.
- Strong reporting skills to monitor, analyze and improve KPIs and metrics.
- Experience in data validation using web research.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Top Skills
athenahealth Chennai, Tamil Nadu, IND Office
MGR Main Road, Chennai, Tamil Nadu, India, 600113
