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Job Title: Marketing Manager - MarTech Enablement & Intelligent Automation
Location: Covent Garden – Hybrid
Contract: Fixed-Term Contract
BSI is seeking an experienced Marketing Technology Manager to join our Global Marketing team on a 10-month fixed-term contract.
This is an exciting opportunity to help shape the future of our marketing technology landscape, working with global stakeholders and emerging AI capabilities to make marketing more connected, intelligent and effective.
About the role
As a Marketing Technology Manager, you will help shape how we use marketing technology, automation and AI to deliver smarter, more effective marketing globally.
Reporting to the Head of Marketing Platforms, you’ll lead the optimisation and evolution of our marketing automation capabilities, with particular ownership of Salesforce Account Engagement (Pardot) and its wider ecosystem.
This is a hands-on leadership role that combines marketing technology, automation, AI, data and stakeholder management.
You’ll work across our global marketing community to simplify processes, improve campaign effectiveness and introduce new capabilities, including Einstein AI, B2B Analytics and emerging Agentic AI technologies.
Key responsibilities:
- Lead and develop the Account Engagement team, with responsibility for Salesforce Account Engagement and connected marketing platforms.
- Drive the rollout, optimisation and governance of marketing automation and AI capabilities across BSI.
- Explore and implement Agentic AI opportunities across areas such as content creation, lead nurturing, campaign testing, insights and reporting.
- Partner with Marketing Operations, Data & Insight and Global Key Accounts teams to improve segmentation, personalisation, attribution and campaign performance.
- Establish strong platform governance, processes and best practices while ensuring appropriate compliance and human oversight of AI.
- Manage the roadmap and backlog for marketing platform enhancements, technical support and stakeholder requests.
- Support global adoption through effective change management, training and user enablement.
- Identify opportunities to simplify and standardise marketing processes across a complex global organisation.
To be successful in the role, you will have:
- Strong experience in marketing technology, marketing automation and digital marketing, ideally within a B2B environment.
- Hands-on experience with Salesforce Account Engagement (Pardot/Lightning) and Salesforce.
- Experience using or implementing AI within marketing, with an interest in emerging Agentic AI capabilities.
- Strong knowledge of multi-channel campaigns, segmentation, personalisation, campaign measurement and Account-Based Marketing (ABM).
- Experience with CMS platforms such as Optimizely/EPiServer and workflow tools such as Workfront would be advantageous.
- Proven experience leading projects and managing stakeholders across technical and marketing teams.
- Experience working within a global, highly matrixed organisation.
- Strong analytical, communication and presentation skills.
- The ability to translate technical capabilities into practical marketing solutions.
- Experience supporting change, process improvement, training and adoption of new systems or ways of working.
- A collaborative, solutions-focused approach with the ability to manage multiple priorities and deliver results.
Our benefits:
We offer a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of; 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Salary:
The base salary for this position starts from £51,600 per annum; actual compensation is based on various factors, including but not limited to; candidate competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.
*Please note: BSI are unable to provide visa sponsorship for this vacancy.
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organisation all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
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About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
