Develop and manage SEO and PPC strategies to increase visibility, drive traffic, and improve conversions. Duties include keyword research, on-page/off-page SEO, creating and optimizing Google/Bing Ads campaigns, analytics monitoring, A/B testing and CRO, landing page optimization, competitive analysis, and regular performance reporting.
Our client is seeking a highly skilled and experienced SEO and PPC Specialist to join their team. The ideal candidate will be responsible for developing, implementing, and managing effective SEO and PPC strategies to increase online visibility, drive website traffic, and optimize conversion rates. The SEO and PPC Specialist will work closely with cross-functional teams to ensure alignment with overall marketing objectives and deliver measurable results.
The starting rate for this role is 5 USD per hour.
Job Responsibilities
SEO Strategy Development and Implementation:
- Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
- Optimize website content, meta tags, and structure for maximum visibility and relevance.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
PPC Campaign Management:
- Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and ad copy optimization to maximize campaign effectiveness.
- Monitor and adjust bids, budgets, and targeting parameters to achieve desired ROI and conversion goals.
- Perform A/B testing and analyze campaign performance data to identify opportunities for improvement.
- Provide regular reports and insights to stakeholders on PPC campaign performance.
Conversion Rate Optimization (CRO):
- Collaborate with web development and design teams to optimize landing pages and website elements for conversion.
- Implement A/B and multivariate testing methodologies to improve conversion rates.
- Utilize heatmaps, user recordings, and other tools to identify usability issues and friction points in the conversion funnel.
- Make data-driven recommendations for improving user experience and driving conversions.
Competitive Analysis and Market Research:
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the online landscape.
- Stay abreast of industry trends, emerging technologies, and best practices in SEO and PPC.
- Identify new keyword opportunities, ad formats, and targeting strategies based on market research findings.
Requirements
- Proven experience in SEO and PPC campaign management, with a track record of driving measurable results.
- In-depth knowledge of SEO best practices, SEM, search engine algorithms, and ranking factors.
- Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Certifications such as Google Ads or Google Analytics are a plus.
System Requirements
- At least 15mbps for the main internet and at least 10mbps for backup
- A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
- Note: Back-ups should still be able to function when there is a power interruption
- A webcam
- Noise-canceling USB Headset
- Quiet, Dedicated Home Office
- Smartphone
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
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