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Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to deliver bespoke solutions at speed and at scale. Our APAC and EMEA based cross-functional teams support client projects with strategy, ideation and execution across social media, data analytics, events, paid media, content and CRM.
Product Marketing Specialist
As a Product Marketing Specialist, you’ll play a pivotal role in supporting key products of one of the world’s largest technology companies. As part of this multidimensional role spanning product marketing lifecycle, you’ll get to support programmes across retail marketing, growth marketing, media and O&O campaigns, user research, analytics and business insights in order to scale the product and make it more relevant for pan-India consumers. You’re expected to manage a variety of stakeholder partnerships when working with the client’s marketing, sales, partnerships, and product teams.
Role:
- Managing multiple large integrated media campaigns, working alongside creative and media agencies including validation and providing feedback to agency partners.
- Managing multiple retail marketing activations, including in-store campaigns, point of sale activations, and partner co-marketing campaigns, across both offline and online channels.
- Conducting multiple research projects working with external research agencies on new / existing products and creative concepts that help to evolve the marketing strategy.
- Liaising with the local product marketing teams across product launches, delivering key creative / media deliverables, driving project management, tracking timelines, and delivering strong material / documents to support initiatives
- Collaborating with the Insights team to drive consumer research and positioning analysis to support client’s country marketing teams.
- Working with internal Product and Marketing teams to plan and execute always-on growth campaigns.
- Tracking performance of ongoing campaigns and projects and regularly reporting progress.
- Analysing growth data and making growth strategy recommendations to improve the relevancy of marketing initiatives.
- Preparing strategic presentations and clearly communicating findings to client teams.
You:
- 5+ years experience in consumer marketing (integrated marketing) across FMCG, consumer electronics, or tech. Prior experience across both brand and retail marketing roles preferred.
- Strong performance in prior roles with increasing levels of responsibility and independence.
- Ability to build and drive effective campaigns, and marketing activations, both online and offline .
- Strong analytical skills with the ability to deep dive into data and shine a light on meaningful insights.
- Experience collaborating with stakeholders from a variety of backgrounds.
- Exceptional verbal and written English communication and presentation skills and native in one of the widely spoken Indian languages, i.e Hindi, Tamil.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!
