Frost & Sullivan Logo

Frost & Sullivan

Program Analyst – Demand Generation

Job Posted 15 Days Ago Posted 15 Days Ago
Be an Early Applicant
In-Office
Chennai, Tamil Nadu
Mid level
In-Office
Chennai, Tamil Nadu
Mid level
The Program Analyst - Demand Generation supports multi-channel campaigns, manages audience segmentation, and optimizes performance using various CRM and marketing tools.
The summary above was generated by AI

About the team/Practice Area

The Frost & Sullivan Customer Experience Team is an integral part of the customers' journey, driving growth, and unleashing unprecedented opportunities at every step. We leverage new-age ideas to promote deliverables like growth opportunity analytics, events, and much more in a manner that is both compelling and effective.      We bridge the gap between our clients, and the customer engagement team, processing all types of clients with seamless precision, and the utmost professionalism. We ensure our clients can explore various deliverables and services, custom-tailored to their specific interests in various sectors. We go the extra mile to fulfil internal requests for design creatives, content, campaigns, and more, delivering excellence in everything we do. In a nutshell, the global customer experience team plays a crucial role in acquiring clients, and driving them to harness the full potential of our wide range of deliverables, while positioning Frost & Sullivan as a Growth Pipeline Company.

About the Role 

The Program Analyst – Demand Generation plays a vital role in supporting and executing multi-channel campaigns, audience segmentation, and lead lifecycle programs using marketing automation and CRM tools. This role is key in driving qualified lead generation, webinar execution, contact enrichment, and campaign performance reporting. The candidate must be comfortable working with tools like HubSpot, Microsoft Dynamics 365, Instantly.ai, ZoomInfo, and Zoom Webinars, and collaborating across global marketing and sales teams.

Responsibilities

  • Email Marketing & Automation
    • Build and launch emails, nurture sequences, and 1:1 outreach campaigns in HubSpot and ai.
    • Create and manage segmented smart lists, filters, and suppression rules based on job title, industry, persona, and engagement history.
    • Optimize subject lines, CTAs, and delivery times through A/B testing and performance analytics.
    • Monitor campaign metrics and troubleshoot deliverability issues (bounces, spam, blocks).
  • Webinar Execution & Lead Capture
    • Set up and manage Zoom Webinars including registration forms, reminder emails, and post-event follow-ups.
    • Coordinate campaign assets (landing pages, emails, thank-you pages) for live and on-demand webinar promotions.
    • Track registrants, attendees, and engagement data, and sync with HubSpot and Dynamics 365 for scoring and nurturing.
  • CRM & Data Management
    • Maintain accurate lead and contact data in Microsoft Dynamics 365 and HubSpot.
    • Map and sync leads, activities, and campaign interactions across platforms.
    • Clean and validate databases regularly, identifying invalids, outdated titles, and unengaged contacts.
  • Lead Sourcing & Enrichment
    • Use ZoomInfo for lead sourcing, enrichment, and persona-based targeting.
    • Identify and pull relevant contacts based on ideal customer profiles (ICPs), region, company size, and job function.
    • Monitor and update enrichment logic to ensure high-quality inputs for campaigns.
  • Campaign Reporting & Optimization
    • Track campaign performance (opens, clicks, registrations, MQLs, SQLs) and build regular dashboards.
    • Analyze data to provide actionable insights and improve future campaign performance.
    • Contribute to quarterly business reviews with performance trends and improvement areas.
  • Team Collaboration & Process Support
    • Train new hires on HubSpot workflows, Instantly outreach, and webinar execution processes.
    • Support demand generation managers and senior analysts with data pulls, QA, and testing.
    • Maintain campaign checklists, process documentation, and naming conventions across tools.

 

Required Competencies 

We’re looking for candidates who -

Qualifications, Knowledge, and Experience


Skill Area

Proficiency / Requirement

HubSpot

Advanced – Campaigns, Sequences, Lists, Reporting

Instantly.ai

Intermediate – 1:1 cold outreach & warm inbox strategy

Microsoft Dynamics 365

Intermediate – Contact management, campaign tracking

ZoomInfo

Intermediate – Contact sourcing, enrichment, export rules

Zoom Webinar

Intermediate – Setup, registration flows, integrations

HTML/CSS

Intermediate – Build and edit email templates

SQL/MS Access

Intermediate – For segmentation and reporting

Excel

Advanced – Pivot tables, data cleaning, analysis

Qualifications:

  • Bachelor’s degree in Computer Science, Engineering, or a related field.
  • 2–3 years of experience in marketing operations, campaign execution, or CRM/automation.
  • HubSpot certifications or proven hands-on HubSpot campaign management.
  • Familiarity with ABM or persona-based marketing is a plus.

What will make you succeed at Frost & Sullivan?..

You need to be-

  • Wildly curious and entrepreneurial
  • Committed to customer success
  • A self-starter invested in your future
  • A persuasive communicator
  • Deeply Analytical
  • Excited about Disruptive Trends

Benefits

Competitive base salary plus bonus opportunity.

Frost Flex Policy.

Attractive Medical and Accident insurance.

Regional travel opportunities.

A friendly open environment with a diverse and international operational focus.

A definite career path with numerous growth opportunities.

You will be part of a winning, global team that fosters teamwork and an Olympic spirit while enhancing your communication and people skills.

Encouragement to develop your intellectual curiosity and will be provided the ability to collaborate across all levels of the company across the globe.

Global awards & recognition opportunities & awards - President Club & Chairman Club Awards

“Best in class" global team that strives for excellence.

Matrix structure with high visibility to top leadership

Growth Coaching University Certification.

About Frost & Sullivan

Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes by innovating to zero.  Learn more about Frost & Sullivan at www.frost.com

 


Frost & Sullivan is committed to a work environment free of all forms of discrimination.  Frost & Sullivan recruits and hires without regard to race, color, religion, gender, marital status, age, disability, national origin, veteran status, or sexual orientation

Top Skills

CSS
Excel
HTML
Hubspot
Instantly.Ai
Microsoft Dynamics 365
Ms Access
SQL
Zoom Webinars
Zoominfo

Similar Jobs

2 Hours Ago
Easy Apply
Remote or Hybrid
Chennai, Tamil Nadu, IND
Easy Apply
Senior level
Senior level
Artificial Intelligence • Big Data • Logistics • Machine Learning • Software • Transportation
As a Staff Software Engineer, you'll design, implement, and optimize high-quality software solutions using RoR, Golang, and Java, collaborating with product management and mentoring team members.
Top Skills: Amazon Web ServicesAngularAzureConfluenceCSSGitGoHTMLJavaJavaScriptJIRAMongoDBMySQLPostgresReactRedisRor
11 Hours Ago
Hybrid
Chennai, Tamil Nadu, IND
Mid level
Mid level
Aerospace • Digital Media • Information Technology • Internet of Things • Mobile • Software
As a Software Development Engineer Test, you will manage releases, enhance automation frameworks, conduct root cause analyses, and improve team processes while ensuring high-quality delivery.
Top Skills: BddCicdCucumberGitGitlabJenkinsMicroservicesMs Office SuitePostmanRestassuredSeleniumSQLTdd
Yesterday
Easy Apply
Remote or Hybrid
2 Locations
Easy Apply
Mid level
Mid level
Artificial Intelligence • Big Data • Logistics • Machine Learning • Software • Transportation
Drive the product strategy for AI-powered digital workers, lead product lifecycle, and collaborate across teams to enhance supply chain operations.
Top Skills: A/B TestingAIAPIsData-Driven Product DevelopmentErpMlSupply Chain Management SystemsTmsWms

What you need to know about the Chennai Tech Scene

To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account