Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our mission
We’re building a world-class Marketing team at Zocdoc – and we’re growing fast! As our Content Marketing Lead, you will lead the creation, implementation, and optimization of a comprehensive content strategy. This strategy will attract, nurture, and convert our diverse healthcare audiences throughout the entire demand generation funnel and customer lifecycle. Reporting to the Head of Product Marketing, you’ll drive pipeline growth and customer engagement, while elevating our brand voice and establishing Zocdoc as a market leader. You’ll use proven strategies like customer-centric storytelling and multi-channel content distribution, while embracing and testing emerging AI opportunities.
You’ll enjoy this role if you are...
- Curious about experimenting with new ideas, challenging assumptions, and embracing AI to solve problems
- Excited to build a holistic content program from the ground up, shaping new processes and strategies
- Able to see the big picture while translating high-level objectives into tactical plans
- Collaborative and comfortable partnering with Sales, Marketing, Product, Data, Creative, and more
- Serious about your work, but not about yourself. A sense of humor goes a long way!
Your day to day is…
- Building a comprehensive content strategy tailored to our target segments and funnel stages — using various content types, formats, and channels
- Developing high-quality conversion-focused content that delivers measurable impact on demand generation objectives (MQL/SQL) and drives both new provider acquisition and existing customer expansion and retention
- Partnering with cross-functional teams (Sales, Product, Marketing, Data, Creative) to define and refine content themes that highlight Zocdoc’s POV, reinforce our value propositions, and integrate customer or third-party proof points
- Repurposing long-form content into quick-bite formats for social media (LinkedIn), newsletters, lifecycle campaigns, and more to expand reach
- Measuring performance across engagement, conversion, pipeline influence, and retention to inform optimization
- Developing, or in some cases directing, on-brand, high-quality content that can be consumed in various ways (blogs, whitepapers, webinars, reports, infographics, videos, and more)
- Iterating continually by analyzing content performance data, testing new approaches, and re-engaging audiences with refreshed ideas
You’ll be successful in this role if you have…
- 12+ years of B2B content marketing experience, ideally in a demand generation environment
- Healthcare familiarity — you understand industry segments, trends, and compliance considerations (a plus)
- Proven copywriting and editorial skills with a track record of producing content that converts
- Knowledge of SEO, paid acquisition, lead nurturing, and lifecycle marketing tactics that enhance content’s discoverability and performance
- Strong analytical mindset — you can interpret performance metrics, funnel data, and audience insights to drive data-driven optimizations
- Exceptional communication (written and verbal), project management, and collaboration skills
- Experience managing multiple projects in a fast-paced, high-growth environment
Benefits:
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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