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CustomerLabs

Senior Content Writer

Posted 7 Hours Ago
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In-Office
Chennai, Tamil Nadu, IND
Senior level
In-Office
Chennai, Tamil Nadu, IND
Senior level
Creates persuasive copy and campaign concepts for websites, ads, emails, social media, and marketing materials. Collaborates with clients, designers, marketers, and account managers to maintain brand voice, incorporate feedback, and deliver campaigns on deadline. Adapts content for different audiences, proofreads and edits materials, and stays current with digital marketing and content trends.
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Senior Content Writer
About the Role

We're looking for a creative and versatile Senior Content Writer who can craft compelling content that captures attention and drives engagement. If you enjoy developing campaign ideas, writing persuasive copy, and bringing brands to life through words, this role is for you.

As a client-facing team member, you'll work closely with clients to understand their brand, audience, and marketing goals. You'll collaborate with internal teams to create impactful content across multiple digital channels while ensuring every piece reflects the brand's voice and messaging.

Key Responsibilities
  • Create engaging and persuasive copy for websites, landing pages, digital ads, email campaigns, social media, brochures, presentations, and other marketing materials.

  • Develop creative campaign concepts, headlines, taglines, and calls-to-action that drive engagement and conversions.

  • Understand client requirements, participate in discussions, present content ideas, and incorporate feedback effectively.

  • Collaborate with designers, marketers, and account managers to deliver high-quality campaigns.

  • Adapt writing style and tone to suit different brands, industries, and target audiences.

  • Ensure consistency in brand messaging across all marketing channels.

  • Proofread and edit content to maintain accuracy, clarity, and quality.

  • Stay updated with content, advertising, and digital marketing trends to bring fresh ideas to campaigns.

  • Manage multiple projects and deliver high-quality content within deadlines.

Requirements
  • 3+ years of experience in content writing, copywriting, or creative writing.

  • Excellent written and verbal communication skills in English.

  • Strong portfolio showcasing website copy, social media content, ad copy, email campaigns, landing pages, and marketing collateral.

  • Ability to write clear, persuasive, and audience-focused content.

  • Experience working directly with clients and managing feedback professionally.

  • Strong creative thinking and storytelling skills.

  • Excellent attention to detail and editing skills.

  • Ability to work independently as well as collaboratively in a fast-paced environment.

Good to Have
  • Experience working in a digital marketing, branding, or advertising agency.

  • Basic understanding of SEO and content optimization.

  • Familiarity with content management systems and digital marketing platforms.

What You'll Bring
  • Creative thinking with a strong eye for detail.

  • Ability to understand brand positioning and communicate it effectively.

  • Strong time management and organizational skills.

  • A proactive approach to learning and exploring new content formats and marketing trends.



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