Social Media Content Executive

This role is for one of Weekday’s clients

Min Experience: 0+ years
Location: Chennai, Tamil Nadu, India
JobType: full-time

We are looking for a creative and detail-oriented Social Media Content Executive who can turn ideas into engaging social media content that educates, entertains, and inspires audiences to take action.

The organization is a fitness coaching company built around strength training and helping people lead stronger, healthier lives. With over 15 years of experience, a team of 60+ professionals, and members ranging from 35 to 80 years old, the company believes that strength training can expand what people are capable of achieving in life.

Social media plays a crucial role in introducing the brand to new audiences, showcasing its impact, and building meaningful connections with current and prospective members.

In this role, you will work closely with the Social Media Manager and contribute to the entire content creation process, from brainstorming ideas and writing scripts to coordinating shoots, editing videos, and designing social media creatives. Video editing and graphic design will be major parts of this role, so we are looking for someone with strong creative instincts, practical editing skills, and a keen understanding of what makes people stop scrolling.

Key Responsibilities

• Brainstorm creative social media content ideas in collaboration with the Social Media Manager.
• Research fitness trends, audience interests, relevant topics, and emerging content formats.
• Develop scripts, storyboards, and content concepts for short-form videos, Instagram Reels, carousels, static posts, and stories.
• Ensure content aligns with the brand's voice, objectives, and audience expectations.
• Bring fresh ideas and creative perspectives to the content planning process.

• Gather insights, stories, and inputs from trainers, team members, and other relevant stakeholders.
• Identify real-life member experiences, fitness journeys, and success stories that can be translated into engaging content.
• Coordinate with internal teams to collect accurate information and relevant footage.
• Follow up with stakeholders to ensure content requirements are met within deadlines.

• Coordinate shoot schedules, locations, participants, and logistics to ensure smooth execution.
• Assist the Social Media Manager with shoot preparation, setup, and filming.
• Capture video footage on a smartphone, ensuring appropriate framing, lighting, angles, and composition.
• Ensure all required footage is captured for the planned edit.
• Organize and review raw footage to streamline the editing process.

• Take ownership of editing and designing social media content from concept to final delivery.
• Select the most effective clips and structure videos to capture attention from the opening seconds.
• Edit short-form videos with a strong understanding of hooks, pacing, audience retention, and storytelling.
• Select suitable music, trending audio, transitions, captions, and on-screen text based on the content's purpose.
• Design engaging carousels, static posts, and Instagram Stories that encourage audiences to pause, read, share, and interact.
• Use Adobe Premiere Pro and Canva to produce high-quality content consistent with brand guidelines.
• Use faster editing tools when necessary to meet tight turnaround times without compromising quality.
• Incorporate feedback and refine content to improve its effectiveness and overall presentation.

• Ensure all content is accurate, visually appealing, engaging, and aligned with the brand's communication style.
• Manage multiple content deliverables while maintaining consistency and meeting deadlines.
• Stay updated on social media trends, editing techniques, and platform-specific best practices.
• Work collaboratively with the Social Media Manager to improve content quality and performance.
• Contribute to the evolution of the brand's social media strategy as responsibilities grow.

Required Skills and Qualifications

• Strong working knowledge of Adobe Premiere Pro and Canva.
• A portfolio showcasing short-form videos, social media edits, and graphic designs. Academic projects, personal pages, freelance work, and client projects are all acceptable.
• Strong writing skills, including the ability to develop engaging scripts, captions, and content concepts.
• Good verbal and written communication skills.
• Understanding of video hooks, pacing, storytelling, sound selection, and audience retention.
• Ability to create engaging Instagram Reels, carousels, static posts, and Stories.
• Comfort with smartphone photography and videography, including framing and capturing usable footage.
• Familiarity with quick-turnaround editing tools such as InShot or similar applications.
• Strong attention to detail, creativity, and visual judgment.
• Reliability in meeting deadlines, coordinating with others, and following through on commitments.
• Willingness to collaborate, learn, experiment, and incorporate constructive feedback.

Good-to-Have Skills

• Experience creating content for Instagram and other social media platforms.
• Familiarity with Instagram Reels trends, trending audio, and short-form video formats.
• Experience in fitness, wellness, lifestyle, or health-related content creation.
• Understanding of social media engagement metrics and content performance.
• Experience with additional video editing, animation, or graphic design tools.
• Ability to identify compelling human-interest stories and turn them into relatable content.

What Success Looks Like

Success in this role means creating social media content that goes beyond simply filling a posting calendar. Your work should educate audiences, make them laugh, help them feel represented, and inspire them to make positive changes in their lives.

You will have the opportunity to contribute creatively at every stage of the content process, develop your editing and design expertise, and gradually take on greater responsibility for the initiatives that drive social media growth.