ABOUT SORTLY
Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.
OUR VALUES
Smart - We make decisions based on knowledge and understanding with the aim of creating and improving differentiated products that benefit our business and customers.
Inspiring - We embrace the spirit of entrepreneurship, taking considered risks and pushing ourselves to think boldly and creatively.
Empathetic - We are customer-centered by mission, with respect for the individual and a desire to create a great community.
Real - We seek opportunities to learn from our mistakes and successes, our colleagues and customers, and to help each other improve.
About this role
We are seeking a strategic and results-driven Vice President of Marketing to lead and scale our marketing efforts. This leader will be responsible for driving demand generation, product marketing, and brand strategy to accelerate growth. The ideal candidate brings a deep understanding of Sales-Assisted (SA) GTM models, complemented by experience in Self-Service (SS) / Product-Led Growth (PLG). The role reports to the Chief Revenue Officer.
What you’ll be doing:
Demand Generation (~60%) : Lead the development and execution of comprehensive demand generation strategies to drive customer acquisition, conversion, and retention.
Product Marketing (~25%): Partner with Director, PM lead go-to-market strategies, messaging, and positioning to drive adoption and retention.
Brand Strategy (~15%): Develop and strengthen brand presence to enhance awareness, credibility, and demand generation impact.
Marketing Growth: Oversee all aspects of growth marketing, including lead generation, inbound and outbound marketing campaigns, SEO/SEM, email marketing, and content marketing.
Collaboration: Work closely with Sales, Product, and Customer Success teams to align marketing efforts with business objectives and revenue targets.
People Management: Manage and mentor the marketing team, providing guidance, feedback, and professional development opportunities.
Marketing Analytics: Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI.
Innovation: Drive innovation and experimentation within the marketing team, testing new channels, tactics, and technologies to improve results.
What we are looking for and must have experience:
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
- Minimum of 8 years of experience in marketing roles in software technology companies with increasing levels of responsibility, preferably in SaaS.
- High level of emotional intelligence (EQ), showcasing strong self-awareness, empathy, and the ability to navigate complex business dynamics effectively
- First-principles thinker, able to break down complex problems to their fundamental truths and develop innovative solutions from the ground up, and use data to drive decision-making.
- Proven track record of successfully managing marketing teams in companies that have scaled from $15M-75M actively driving revenue growth in every stage.
- Experienced in driving revenue growth in SMB target customer ACV range $2-50k across various vertical markets (e.g., medical supplies, construction, interior design, HVAC, etc.).
- Driving demand generation strategies, and leading lifecycle management of marketing automation platforms (e.g., HubSpot, Marketo).
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Salesforce) to track performance and optimize campaigns.
- Results-oriented mindset with a focus on data-driven decision-making and continuous improvement.
What success looks like in this role:90 Days:
- Full understanding of Sortly’s history, business model, GTM, and ICP, as well as the underlying related data infrastructure.
- Full transition of day-to-day marketing responsibilities from the Chief Revenue Officer and full ownership of marketing OKRs and SNGs (including trials/conversions for self-serve and MQLs for sales-assisted growth).
- Establish strong rapport with at least 90% of the team, identify key strengths and growth opportunities for each team member, and implement at least one actionable plan that aligns individual strengths with team goals.
12 Months from Now:
- Full ownership of current marketing functions across paid, organic, and direct channels.
- Develop outbound, offline, and event marketing capabilities through industry-specific GTM strategies.
- Contribute materially to achieving (and possibly overdelivering) 2025 plan targets.
- Establish themselves as a valued stakeholder in cross-functional initiatives.
- Fully established team leader, as measured by quantifiable team feedback.
This is an exciting opportunity for a strategic, data-driven, and innovative marketing leader to drive Sortly’s growth and play a pivotal role in the company’s future success.
The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.
