Babylist

300 Total Employees
Year Founded: 2011

Babylist Leadership & Management

Babylist Employee Perspectives

Our Founder and CEO, Natalie Gordon, has been named to Inc. Magazine's Female Founder 500 list, which honors trailblazing leaders across the world. 

This recognition reflects Natalie's clear focus: building a platform that meets families where they are, and keeps evolving with them.

Babylist Employee Reviews

I love working as an engineer at Babylist where the leadership team is available, approachable, and makes improvements based on our feedback. I feel supported both at work and in life.

Katie Pennachio
Katie Pennachio, Software Engineer
Katie Pennachio, Software Engineer

What People Are Saying About Babylist

  • Open & Transparent Communication: Executive communication is often visible and candid in tech/product groups, with leaders perceived as accessible and supportive. This dynamic appears strongest where engineering management is described as solid and context‑sharing is emphasized.
  • Development & Mentorship: Manager check‑ins at 30/60/90 days, cohort‑based onboarding, and norms like time‑zone respect indicate structured support for managers and new hires in remote orgs. These practices signal intentional people‑management in corporate tech/product teams.
  • Strategic Vision & Planning: Leadership consistently frames the company as a multi‑pillar platform across commerce, media, and health, backed by actions like launching a health vertical, acquisitions, and selective physical retail. Clear direction on platform evolution and disciplined growth posture reinforce an organized plan.

Babylist's Benefits

Implements team-based strategic planning

Open office floor plan to encourage communication and collaboration

Uses an OKR operational model to clearly define goals and priorities

Utilizes an open door policy that encourages accessibility