Lead Paid Search strategy and execution for the market, ensure best practices and cross-channel alignment, manage budget and team profitability, develop product offering, and build senior client and media-owner relationships.
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market and liaising with other channels to ensure an integrated response to marketing objectives.
Job Description:
Key responsibilities:
- Develops and authors overall team strategy and approach to Paid Search
- Ensures best practice, consistency and innovation in all Paid Search activities; ensures knowledge-sharing across teams
- Liaises with other channel leaders to standardise work output and engages in cross-channel strategic planning
- Ensures the annual budget is met, working alongside the Senior Management Team
- Ensures profitability of team through effective resource planning
- Grows and develops product offering to keep it leading edge
- Develops key media owner and senior client relationships to enhance our offering
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
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What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
