𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟰𝟱 𝗟𝗣𝗔)
Experience: 10+ yrs
Location: Chennai, Tamil Nadu, India
As a Head of Growth Marketing, you will spearhead the end-to-end growth strategy for our B2B portfolio, driving lead acquisition, pipeline creation, and brand elevation across digital and offline channels. You will blend analytical rigor with creative execution, orchestrating demand generation programs that convert prospects into loyal customers while ensuring a sustainable revenue trajectory. Your role will involve partnering closely with product, sales, and content teams to craft cohesive messaging, SEO-optimized assets, and engaging webinar series that showcase industry leadership. You will also leverage case studies as proof points, translating complex solutions into relatable success stories that resonate with key decision-makers in the enterprise space.
Requirements
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Design and execute multi-channel demand generation campaigns that deliver measurable increases in qualified leads and pipeline velocity.
• Own the SEO strategy, ensuring organic search visibility and authority for core product verticals and industry topics.
• Develop and scale webinar programs, from concept to post-event follow-up, that drive engagement and conversion across target accounts.
• Build and manage a content ecosystem that includes case studies, white papers, and thought leadership pieces aligned with buyer personas.
• Lead the marketing analytics framework, establishing KPIs, dashboards, and attribution models that inform strategy and ROI assessment.
• Mentor and grow a high-performing growth marketing team, fostering a culture of experimentation, data-driven decision making, and continuous learning.
• Collaborate with product and sales to refine messaging, positioning, and value propositions that differentiate us in competitive markets.
• Stay abreast of emerging B2B marketing trends, tools, and platforms, integrating innovative solutions to maintain a competitive edge.
• Drive cross-functional alignment with PR, events, and partnership teams to amplify reach and reinforce brand consistency.
• Oversee budget planning and resource allocation, ensuring optimal spend across channels and clear justification for marketing investments.
𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁
• 10+ years of proven experience in B2B demand and lead generation at scale.
• Demonstrated success building SEO strategies that generate top-of-funnel traffic and conversions.
• Strong track record of producing compelling case studies that convert prospects into buyers.
• Expertise in planning, executing, and measuring high-impact webinar series for enterprise audiences.
• Advanced analytical skills with proficiency in marketing analytics platforms and data-driven optimization.
• Experience managing cross-functional teams and building collaborative, high-performance cultures.
• Ability to translate complex product offerings into clear, customer-focused messaging.
• Comfortable operating in fast-paced, growth-oriented environments with dynamic priorities.
• Strategic thinker with a deep understanding of the B2B buying journey and account-based marketing tactics.
• Passion for staying ahead of industry trends and leveraging new technologies to drive measurable results.
