Executes territory-level BTL marketing activities, supports new product launches through displays and POSM, follows marketing guidelines, coordinates on-ground execution with sales, tracks brand performance and distribution, monitors competitor launches and schemes, and updates and analyzes marketing data.
KRAs for the position of Marketing Executive are:-
- Handling the core marketing BTL activity of assigned Area
- Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
- Adherence to the guidelines given by unit Marketing Manager
- Effectively utilize the marketing elements allotted for the assigned territory
- Help the sales team with the on ground marketing elements execution.
- Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory
- Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.
- Data update and analysis for the unit.
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