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Dentsu Creative

Senior Account Manager - TV Activation

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In-Office
Chennai, Tamil Nadu
In-Office
Chennai, Tamil Nadu

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Job Summary:
The Client Services Planner will be responsible for managing, executing, all orders on broadcasting platforms and transmitting them to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities: 

  • Client Service Planning: 

  • The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules 

  • The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies 

  • Responsibilities include, but are not limited to: 

  • Accurately input and transmit sales orders to client television stations 

  • Process and maintain revisions to sales orders 

  • Inform agency media buyers of program changes and outstanding pre-empts 

  • Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status 

  • Process weekly Pre-Log/Post-Log requests from agencies 

  • Approve Agency Accepted manual Makegoods and transmit to the station 

  • Transmit Rep Pending Makegoods to Agency 

  • Pull posts and negotiate Under-Delivery (UD) weight 

  • Collaborate with stations to build and negotiate Makegoods offers 

  • Money tracking for Cash in Advance orders 

  • Analyze TV ratings data (Nielsen and comScore) 

  • Update Darwin to ensure programs are accurate 

 

 

Requirements: 

  • 4 years + experience in a TV Linear/Broadcasting  

  • Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma 

  • Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required 

  • Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. 

  • Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. 

  • Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. 

  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. 

  • Experience in an analytical, results-oriented environment with external customer interaction. 

 

Additional Information 

  • Works as a member of the team and cross-functional teams  

  • Ability to lead/own internal & vendor meetings and communication. 

  • Have an aptitude for basic mathematical concepts 

  • Possess excellent verbal and written communication skills 

  • Ability to prioritize tasks and meet all deadlines while producing quality. 

  • Ability to aggregate and communicate data to support recommendations 

  • Ability to follow through on assigned tasks with minimal supervision 

  • Passion and curiosity for media, brands & digital activation 

  • Flexible to work across different time zones/shifts (including night shift) 

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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