Develop and execute digital marketing strategies, manage e-commerce operations, analyze platform performance, conduct market research, and coordinate promotional campaigns.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies in partnership with the group marketing team.
- Manage and operate the company’s e-commerce platform, handling day-to-day operations including order processing and customer experience management.
- Plan and implement search engine optimization (SEO), digital advertising, content creation and optimization, and social media post creation.
- Analyze platform performance using analytics tools and provide actionable insights to improve visibility, traffic, and conversions.
- Run targeted online ad campaigns across relevant digital platforms.
- Maintain and regularly update all social media accounts and digital touchpoints.
- Lead and support the preparation of physical catalogues using our bra trim materials, bringing creativity and visual impact to the materials presented.
- Conduct market research to support both e-commerce and direct business initiatives, keeping abreast of trends, customer behavior, and competitor activities.
- Coordinate and execute e-commerce-driven promotions and campaigns to increase engagement and sales.
- Ensure timely shipment of products and handle post-purchase communication including customer reviews and inquiries.
- Create and manage promotional content and materials to support digital and offline marketing initiatives.
- Perform other duties aligned with the role as required by management.
Qualifications & Experience
- A degree in Business Administration, Marketing, Digital Marketing, or a related field.
- A certificate or diploma in online marketing or e-commerce will be a strong advantage.
- Minimum 3 years of experience in a digital marketing or e-commerce role.
- Solid knowledge of e-commerce platforms, social media, content publishing, SEO, paid advertising, and analytics tools.
- A creative thinker with strong written and visual communication skills.
- Highly self-motivated, organized, and results-driven, with the ability to work independently.
- Passionate about digital innovation, customer experience, and the evolving e-commerce landscape.
If you’re ready to take on a challenging and rewarding role where your creativity and digital expertise can make a real impact, we’d love to hear from you.
Apply now and be a part of a forward-thinking team driving digital transformation in the apparel industry.
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