Senior Manager, Content Services

Senior Manager, Content Services
Chennai, India
About the Job:

The Senior Manager, Content Services is responsible for overseeing Vendasta’s Content Creation, Blog & Website Copywriting, SEO Content, and Social Media Fulfillment teams within the Marketing & Professional Services division. You will ensure the efficient execution of content-related services while delivering exceptional quality and value to Vendasta’s partners and their clients.

As a strategic thinker and strong leader, you will drive team development, optimize operational efficiencies, and foster a culture of high performance and continuous improvement. You will collaborate closely with internal stakeholders and partners to refine service offerings and expand content solutions, ensuring Vendasta remains a leader in marketing and content services.

Your Impact:

Content Strategy & Execution:

• Oversee the execution of high-quality, scalable content services that align with client business objectives and market trends.
• Ensure fulfillment teams deliver SEO-optimized, engaging, and conversion-driven content for websites, blogs, and social media.
• Develop and maintain a content strategy that enhances partner retention and SMB success.
• Collaborate with internal teams to align content services with Vendasta’s technology, marketing strategies, and AI-driven solutions.

Customer-Centric Content Fulfillment:

• Optimize content production workflows to meet customer deadlines, maintain quality standards, and maximize efficiency.
• Resolve escalated content-related customer concerns and proactively enhance service fulfillment processes.
• Support the Sales team (BDRs & SDRs) by providing expertise on content solutions, helping craft proposals, and addressing client needs.
• Drive initiatives to improve customer satisfaction, engagement, and retention through impactful content solutions.
  

Team Development & Performance Management:

• Lead, mentor, and develop Content Fulfillment Managers and their teams, ensuring a high-performance culture.
• Oversee hiring, onboarding, and professional development, fostering expertise in digital marketing, copywriting, and content fulfillment best practices.
• Conduct regular one-on-one meetings, coaching sessions, and performance reviews to ensure continuous team growth.
• Champion the adoption of AI and automation tools to optimize content fulfillment workflows.

Content Operations & Process Optimization:

• Identify inefficiencies in content fulfillment workflows and implement scalable, technology-driven solutions.
• Leverage AI-driven tools, automation, and analytics to improve content production speed, accuracy, and customization.
• Track and analyze KPI performance across content services, identifying trends to drive strategic decisions.

What you bring to the table:

• Deep understanding of content marketing, SEO, social media strategy, and digital copywriting best practices.
• Experience in managing content production workflows, AI-assisted content tools, and editorial processes at scale.
• Knowledge of budget management, cost control, and financial analysis specific to content services.
• Ability to track, analyze, and improve KPIs related to content engagement, fulfillment efficiency, and customer satisfaction.
• Strong leadership abilities to coach, mentor, and develop Fulfillment Managers and team members, fostering a high-performance culture.
• Ability to set a vision, align it with company objectives, and create actionable plans for long-term success.
• Proficiency in data analysis, reporting, and performance measurement to drive strategic decision-making.
• Excellent verbal and written communication skills for effective stakeholder engagement and team collaboration.
• Capacity to identify inefficiencies, streamline workflows, and implement scalable content solutions.
• Strong problem-solving skills, with the ability to address challenges quickly and effectively while keeping both business and customer needs in mind.
• Adaptability to evolving industry trends, technology advancements, and customer expectations.
• Passion for customer-centric service delivery, prioritizing client needs in all decisions.
• 3+ years of experience in content marketing, digital marketing, or a related field, preferably in a SaaS or technology-driven environment.
• Bachelor’s degree preferred (Communications, Marketing, Business, or a related field)
  

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston and Boca Raton Florida and Chennai, India.

Perks:

• Benefits health insurance
• Stock options(as per policy)
• Paid time offs
• Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Provident Fund