Own performance marketing strategy and growth for multiple D2C e-commerce accounts across Meta Ads and Google Ads. Manage budgets, campaigns, testing, attribution, reporting, and business metrics including ROAS, CAC, AOV, LTV, and conversion rates. Lead client relationships, performance reviews, strategic recommendations, and account expansion. Mentor junior marketers, coordinate with creative and analytics teams, and independently manage multiple accounts and stakeholders.

Edit short-form, performance-driven videos and motion graphics for social platforms; turn raw footage, UGC, product assets, and AI visuals into high-retention, conversion-focused ad creatives using animation, sound design, and rapid iteration with marketing teams.

Manage end-to-end D2C performance marketing campaigns across Meta, Google, and other digital platforms. Build strategies, allocate budgets, optimize for ROAS, run A/B tests, analyze website and campaign data via Google Analytics and Shopify, report to clients, and collaborate with creative teams to improve conversions and growth.